In taking the “slipping slipper” one step closer to being a produced reality, I spoke with Christopher Laird of Gayelle TV regarding TV stations airing the pieces as public service announcements. He believes that with too many product placements within the PSA, broadcasters would probably treat it as advertising and call for airing money.
The approach then could possibly be getting sponsors to stand back a bit and take credit simply as a conscious and responsible corporate entity. Chris feels that in this manner stations might be more inclined to run it as PSA.
The perfect equation is one in which
1-we make stakeholders at Eric Williams Medical Sciences Complex happy with a good video that is able to reach the widest audience i.e. on tape/DVD playback at health facilities and doctor’s offices, internet etc as well as airing on national/regional TV.
2-encourace broadcasters to partner with this effort and
3-make some money in the process with opportunities to do it again.
This project is doable.
The big challenge is balancing the time between this capstone long and short and other assignments and projects.
Week 13 is almost at hand.
We go boldly – one day at a time.
Sig
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