Project Proposal
Project Summary
The Product
Pursue - new fragrance/perfume/ eau de toilette by Omi
Idea/Concept
30- 45 second commercial - To capture the essence of the name of the fragrance Pursue. A young couple plays a game of catch under the sheets in their bed in the early morning. The motif of desire, playfulness, attraction, and passion will be the central theme.
Treatment
It is early morning. A quiet acoustic guitar track floats plays. Everything is still except the breeze that is blowing in from outside and from a single standing fan slightly rustling the curtains. A young couple, in bed, begins to stir and awaken. The young man halfway sitting up, looks down at his girlfriend/young woman. She looks up at him with a playful smile/laughing. Smiling knowingly, he and flips the covers over the two of them. This begins a a game of catch under the sheets, their private world. Alternating shots of the man and woman reaching towards the camera as if reaching towards each other. The sheets are illuminated by external light giving the shots a soft glow. Their chase ends as the man finally catches the woman in a playful embrace as they laugh with each other caught up in their romantic game. The Commercial ends with a product shot of the perfume in the same sheets that the couple were seen romping in. A voice over says find me...catch me...pursue me. Pursue the new fragrance by Omi.
Genre
30-45 second Television commercial - Conceptual stylized drama
Target audience
18 - 30 year old women. Designed to attract clientele with high end tastes and to acquire a loyal customer base.
Marketing Plan
The strategy is to infuse television stations with the commercial rotated heavily within prime advertising time slots additionally after television campaign corresponding billboards on the highway and the duty free area within the airport.
Television station prime time slots - Weekdays 7:00pm 8:30pm and Sunday 6:00pm - 10:00pm
Permissions
To secure the rights to intended music -
Erykah badu & Stephen Marley - In love with you
Album - Mama’s Gun, Motown Records
Locations
A bedroom - to be determined.
Crew
Producers - Jimmel Daniel, Solange Plaza & Renee Pollonais
Director - Jimmel Daniel & Renee Pollonais
Cinematographer- Jimmel Daniel
Sound Director – Solange Plaza
Wardrobe - Solange Plaza
Production design - Dionne Hopkins
Lighting Director – Sara Ann Chow Quan
Editor - Renee Pollonais
Cast
Female lead - to be determined
Male lead - to be determined
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