The proposal

Version:1.0 StartHTML:0000000204 EndHTML:0000042083 StartFragment:0000007760 EndFragment:0000042047 SourceURL:file:///Users/sugarapples/Desktop/uwi09%2F10/PRODUCING/DiabeticVideo/ProdAssign%231.doc

Chiwale Bartholomew - Sigmond Cromwell - Michael Ramsingh

Frances-Anne Solomon - Annabelle Alcazar

FILM 3202 - The Film Producer

5 October 2009

Proposal:

Taking Better Care of Yourself-

The Slipping Slipper

Client Department of Clinical Medical Sciences

Faculty of Medical Sciences, University of the West Indies

Eric Williams Medical Sciences Complex, Mount Hope.

TV Series Taking Better Care of Yourself

Episode The Slipping Slipper

Production: 60 sec. – 90 sec. Medical Infomercials / Public Service Announcements.

Media Caribbean/International Broadcast

DVD Playback at hospitals, clinics, schools, medical fairs

and pharmaceutical company marketing events.

Audience (s) Primary - Diabetics, their families and caregivers.

- Users and potential users of diabetic medications.

Secondary - General population interested in optimum health.

Other - Students interested in or considering medicine.

Rationale According to research conducted by Professor S. Teelucksingh and

associates and published in Module 1 Pos1graduale Medical

Journal 24/4-/0-9, the slipping slipper sign is a marker of severe

peripheral diabetic neuropathy and foot sepsis.

The report explains that: “Foot ulceration in diabetes is a major public health problem worldwide and is one of the leading

causes of hospitalization, morbidity and mortality for persons with

diabetes in developing countries.

It is well known that loss of protective sensation due to peripheral

neuropathy is a frequent complication of diabetes and a major

contributor towards development of ulceration, foot sepsis and

amputation. Despite its clinical significance, peripheral diabetic

neuropathy is often overlooked and poorly evaluated in the clinical

setting.”

Purpose This episode: The Slipping Slipper in the series –

Taking Better Care of Yourself, fills the information gap that

Professor Teelucksingh has identified. It works to help people live

healthier lives and avoid amputations which are costly and life

threatening.

Objectives To inform that the slipping slipper is an indicator of peripheral

diabetic neuropathy.

To explain the meaning of peripheral diabetic neuropathy.

To demonstrate exactly how the slipping slipper occurs

To encourage diabetics and their care givers to look for the signs

and to seek medical assistance upon discovery.

To illustrate the effects and consequences of ignoring this

problem.

To promote healthy living.

Marketing To offer brand association with and sponsorship of this

production as well as in show product placements for the

products and services of companies that market drugs, services

and related supplies to hospitals, clinics, doctors and diabetics.

Financing All production costs to be covered by sponsors. (See Budget)

The opportunities include:

Glucose Test Strips, Glucose Monitor Kits, Insulin, Insulin Pumps,

Pens and Supplies, Needles / Syringes, Diabetic Foot Care,

Lancets & Devices, Neuropathy Care, Diabetic control tablets

Legal Client, as described above, will endorse this production and

support the producers with correspondence, supplier contacts

and other information and documents required to secure

adequate sponsorship for the execution of this production.

Upon completion and the satisfactory execution of all steps

described in Production Flow, below, full ownership of this series

will be transferred to the Client.

Production Flow:

Responsibility Activity

1] The Producers prepare and submit proposal.

2] The Client: The Department of Clinical Medical Sciences Faculty of Medical Sciences

University of the West Indies Eric Williams Medical Sciences Complex, (EWMSC)

approves proposal in writing, requests revisions/refocus.

3] The Producers receive sponsor support correspondence and contacts from Client,

as well as commitment to help secure sponsorship – through phone calls,

correspondence and visits to potential sponsors with The Producers.

The programme is sold.

4] Pre production meeting with Client and The Producers.

5] Client supplies additional information, brochures, existing photos, archival

material, videos - if available.

6] Client assigns/delegates contact person(s) and or technical advisor with the

authority to approve production elements and arrange patients, student

doctors and other personnel as required in script.

7] The Producers receive 50% of production total and schedules and completes

shooting.

8] The Producers schedule and complete editing and graphics and screens for Client.

9] Client approves/requests revisions.

10] The Producers complete final edit and screens for Client.

11] The Producers receive final payment

12] The Producers deliver final master and copies to Client for broadcast/distribution.